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Quick guidelines that apply to all City of Tallahassee brands to help you get started:

  1. Any brand on this site is permitted for use in City of Tallahassee business only.
  2. Allow "clear-space" protection around the entire brand. Visual elements that need to be distanced include, but are not limited to text, other images, borders or line rules of any kind as well as paper edges, color fields, etc.
  3. All brand lettering must be readable in its final printed or digital state.
  4. Please use the full color version of the brand, if possible. If printing on a light background, please use the black version (included in brand package download) or a solid dark complimentary color. If printing on dark background, please use white version (included in brand package download) or a light complimentary color. The star in any brand must always be white (or the lightest color).

Please do not:

  • alter the brand in any way.
  • alter aspect ratio of in any way (width to height proportions).
  • orient the brand in any manner other than the "right-reading" horizontal position.
  • add a drop shadow or halo to the brand.
  • crop any portion of the brand out.
  • adjust the opacity of the brand.

Full Brand Guidelines

For comprehensive details about a specific brand, please click on its corresponding tab below.

City of Tallahassee

A PDF version of these guidelines can be downloaded here.

Primary Brand: COLOR

Primary Full Color

Full Color on Light Backgrounds
The full color version of the Primary Brand, when applied to a white or light background, uses three colors.

  1. The star is always white.
  2. The text is always black.
  3. The coin can be any solid color as long as the star is visible and contrasted.

Primary Full Color on Dark BackgroundFull Color on Dark Backgrounds
The full color version of the Primary Brand, when applied to a black or dark background, uses two colors.

  1. The star and text are always white.
  2. The coin can be any solid color as long as the star and text are visible and contrasted.

Grayscale
A solid black and white version of the Primary Brand is preferred, however a grayscale version is allowed down to 40% tint. Any tinting below this does not provide enough contrast and is not allowed for publication or production. The star must always be white. Contact Branding@Talgov.com for this grayscale version.

Primary Full Color Grey

Single Color
If there is ever a choice to have the star be white, that is the preference. However, rare instances call for a single color version. In these instances, the star should always be the lightest and brightest part of the Primary Brand. Use the outlined version on black or dark backgrounds. Contact Branding@Talgov.com for this single color version.

Primary Single Color

Primary Brand: CLEAR SPACE

Primary Clear SpaceClear space must be applied between the surrounding text or artwork that is equal to the height of the wording “CITY OF TALLAHASSEE” inside the Primary Brand.

Primary Single Color Examples

Primary Clear Space ExceptionEXCEPTION TO THE RULE!

When a department name is added below the Primary Brand, there must be space between the two that is at least the height of the word “TALLAHASSEE.” The department name must always be CAPITALIZED.

Primary Brand: MINIMUM SIZES

Primary Print Minimum SizePrinted Size Minimum
In order to maintain readability of the text and clarity of the star, the minimum printed size of the Primary Brand should always be equal to or larger than: .75” x 0.4097”

Primary Digital Minimum SizeDigital Size Minimum
In order to maintain readability of the text and clarity of the star, the minimum digital size of the Primary Brand should always be displayed at or larger than: 120 px x 65.547 px

Primary Brand: UNACCEPTABLE USAGE

Do not alter proportions
1. Do not alter proportions.
Do not remove elements.
2. Do not remove elements.
Do not add gradients.
3. Do not add gradients.
Do not rotate the brand.
4. Do not rotate the brand.
Do not invade clear space.
5. Do not invade clear space.
Do not add drop shadows.
6. Do not add drop shadows.
Do not blur the brand.
7. Do not blur the brand.
Do not skew the brand.
8. Do not skew the brand.
Do not alter fonts.
9. Do not alter fonts.
Do not alter layout.
10. Do not alter layout.
Do not crop the brand.
11. Do not crop the brand.
Do not add elements.
12. Do not add elements.


Primary Brand: LEGAL

1. Parties: This Agreement contains the terms and conditions by which THE CITY OF TALLAHASSEE—with a principal place of business at 300 S. Adams Street, Tallahassee, Florida, 32301—is willing to grant you a license to use one of the CITY OF TALLAHASSEE brands and/or name.

2. Definitions:
“The Brands” are the THE CITY OF TALLAHASSEE brands as specified by THE CITY OF TALLAHASSEE from time to time, a current version of which is set forth on www.talgov.com/Main/brand-library.aspx and made part of this Agreement.

3. Grant of License: We grant You a non-exclusive, royalty free, license to use The Brands in your company’s advertising, literature and websites solely in connection with the marketing and affiliation with the THE CITY OF TALLAHASSEE. 

4. Term of License: The license granted by this Agreement shall commence on date clicked/submitted (the “Effective Date”), and continue until terminated as provided below.

5. Limitations on License: You agree to comply with the following, which are conditions of the license granted by this Agreement:

A. You may only use The Brands and THE CITY OF TALLAHASSEE name in strict conformity with the standards as provided by THE CITY OF TALLAHASSEE or as set forth on the following web page: www.talgov.com/Main/brand-library.aspx or at such other Internet location on the World Wide Web as we may notify You. You acknowledge and agree that it is your responsibility to remain informed about, and to immediately comply with, any changes we may make in the THE CITY OF TALLAHASSEE Identity Standards that affect your use of The Brands.

B. You may not assign the license granted by this Agreement without our prior written consent.

C. The license granted by this Agreement is non-sublicensable. Nothing in this Agreement grants You, or authorizes You to grant to any other person, firm or corporation, any right to use The Brands in any way or by any means or manner.

6. Trademarks and Copyrights:

A. As between THE CITY OF TALLAHASSEE and You, You acknowledge THE CITY OF TALLAHASSEE’s exclusive right, title, and interest in and to the trademark rights in The Brands. You agree that You shall not acquire any right of any kind in The Brands as a result of your use of it, and You agree that all such uses shall inure to the benefit of THE CITY OF TALLAHASSEE.

B. You agree that You shall not: (i) use The Brands in any manner likely to diminish its commercial value; (ii) knowingly use any name, brand or icon likely to cause confusion with The Brands; (iii) make any representation to the effect that The Brands is owned by You rather than by THE CITY OF TALLAHASSEE; (iv) challenge either the validity or THE CITY OF TALLAHASSEE’s ownership of any trademark rights which incorporate The Brands; or (v) attempt to register, register or own in any country: a) The Brands; b) any domain name incorporating in whole or in part The Brands or c) any name, domain name, keyword or mark confusingly similar to The Brands.

C. As between THE CITY OF TALLAHASSEE and You, You acknowledge THE CITY OF TALLAHASSEE’s exclusive right, title and interest in and to the copyright in The Brands, and You agree that You will not contest or assist another in contesting that copyright or THE CITY OF TALLAHASSEE’s ownership of it.

D. All materials, if any, provided by THE CITY OF TALLAHASSEE to You under this Agreement, and all proprietary rights in and to all such materials shall remain the sole and exclusive property of THE CITY OF TALLAHASSEE, subject only to the non-exclusive rights granted to You under this Agreement.

E. Upon request, You shall furnish to THE CITY OF TALLAHASSEE, without charge, samples of materials which feature The Brands or the THE CITY OF TALLAHASSEE name. THE CITY OF TALLAHASSEE shall have the right of approval over such items by giving written notice to You, within twenty (20) days of receipt of the samples, of such reasonable changes or corrections as may be necessary to comply with THE CITY OF TALLAHASSEE’s reasonable quality concerns. You shall make and incorporate said changes or corrections. THE CITY OF TALLAHASSEE’s failure, following receipt of samples, to give notice of any such changes or corrections shall be deemed by You to constitute approval by THE CITY OF TALLAHASSEE

F. If THE CITY OF TALLAHASSEE, in its sole discretion, determines that any materials used, sold, distributed or offered for sale or distribution by You under this Agreement are unsatisfactory to THE CITY OF TALLAHASSEE, either based on the quality of the materials themselves or the depiction of The Brands on the materials, then THE CITY OF TALLAHASSEE shall so notify You in writing. Upon receipt of such notification, You shall have thirty (30) days to implement such reasonable changes, as THE CITY OF TALLAHASSEE shall suggest, ensuring that the materials are satisfactory to THE CITY OF TALLAHASSEE.

7. Representations and Warranties: You hereby represent and warrant to THE CITY OF TALLAHASSEE that You (a) have the right, power and authority to enter into this Agreement and to perform Your obligations as set forth herein; (b) are under no obligation or restriction that does or would interfere or conflict with your obligations under this Agreement, nor will You assume any such obligations or restrictions during the term hereof; and (c) the information provided by You in connection with this Agreement is true, correct and complete.

8. Disclaimer and Warranties: THE CITY OF TALLAHASSEE DISCLAIMS ANY AND ALL WARRANTIES THAT MAY BE EXPRESS, IMPLIED OR STATUTORY WITH RESPECT TO THE BRANDS OR OTHERWISE, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES AGAINST INFRINGEMENT, TITLE, MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE, AND AGAINST ALL CLAIMS AND LIABILITIES ARISING OUT OF YOUR USE OF THE BrandS.

9. Limitation of Liability: IN NO EVENT SHALL THE CITY OF TALLAHASSEE BE LIABLE FOR ANY DAMAGES OF ANY KIND, INCLUDING WITHOUT LIMITATION ANY DIRECT, INDIRECT, CONSEQUENTIAL, SPECIAL, INCIDENTAL OR PUNITIVE DAMAGES, OR FOR ANY LOST PROFITS, SAVINGS, DATA OR USE, HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY (INCLUDING NEGLIGENCE OR STRICT LIABILITY), ARISING OUT OF THIS AGREEMENT. BOTH PARTIES ACKNOWLEDGE AND AGREE THAT THE LACK OF A REQUIREMENT OF ANY MONETARY PAYMENT HEREUNDER IS BASED IN PART UPON THESE LIMITATIONS, AND FURTHER AGREE THAT THESE LIMITATIONS SHALL APPLY NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY. Without limiting the foregoing, THE CITY OF TALLAHASSEE shall have no responsibility for any monetary damages under any contract, tort or other legal or equitable theory, regardless of the form of the action. Such limit shall apply whether or not THE CITY OF TALLAHASSEE has been advised of the possibility of such damages.

10. Indemnity: You shall indemnify, defend and hold harmless THE CITY OF TALLAHASSEE, its affiliates, and their respective officers, directors, members, employees and agents from and against any claims, actions, suits or proceedings, as well as any and all claims, actions, damages, costs and expenses (including reasonable attorneys fees) arising out of or accruing from (a) any misrepresentation or breach of your representations and warranties set forth in this Agreement; and (b) any non-compliance by You with any agreements or undertakings contained in or made pursuant to this Agreement.

11. Termination:

A. THE CITY OF TALLAHASSEE may, in its sole discretion, terminate this Agreement or modify your license to use The Brands at any time upon written notice to You. Upon termination of this Agreement, You shall immediately cease any and all use of The Brands or any trademarks confusingly similar to The Brands.

B. You may terminate this Agreement at any time upon thirty (30) days prior written notice to THE CITY OF TALLAHASSEE.

C. Unless renewed by mutual agreement of the Parties, this Agreement shall expire three (3) years from the Effective Date.

D. The provisions of Paragraphs 6, 7, 8, 9, 10, 12, 13, and 15 hereof shall survive termination of this Agreement.

12. Notices: Any notice required or permitted by this Agreement shall be in writing and shall be deemed sufficient upon receipt by the other party, when delivered by certified or registered mail, return receipt requested, by commercial overnight delivery service, or by personal delivery to the address of such party as set forth above or to any subsequent address designated by either party, on notice to the other pursuant hereto, for the purpose of receiving notices under this Agreement.

13. Governing Law: This Agreement shall be governed by and construed in accordance with the laws of the State of FLORIDA, without regard to the conflicts of laws provisions thereof. The parties hereby submit to the exclusive jurisdiction of the federal and state courts located in Tallahassee, Florida, and any action or suit under this Agreement shall only be brought by the parties in any federal or state court in Tallahassee, Florida with appropriate jurisdiction over the subject matter.

14. Amendment: THE CITY OF TALLAHASSEE reserves the right in its sole discretion to amend this Agreement by providing You with prior written notice thereof.

15. Miscellaneous: This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all oral or written agreements and understandings made and entered into by the parties prior to the Effective Date hereof. You may not assign this Agreement in whole or in part without the prior written consent of THE CITY OF TALLAHASSEE, and any purported assignment in violation of these provisions shall be null and void. Subject to the foregoing limitation, this Agreement shall be binding upon and inure to the benefit of the parties hereto, their respective heirs, personal representatives, successors and assigns. If any provision of this Agreement shall be held by a court of competent jurisdiction to be void or unenforceable, the remaining provisions shall remain in full force and effect. No waiver by either party of any breach of any provision of this Agreement shall constitute a waiver of any concurrent or subsequent breach of the same or any other provisions hereof, and no waiver shall be effective unless made in writing and signed by the waiving party. This Agreement shall not be construed or deemed to create any partnership, joint venture, agency, franchise or other form of agreement or relationship between the parties other than as expressly set forth herein.

 

Utilities

Primary Brand: COLOR

Primary Full Color

Full Color on Light Backgrounds
The full color version of the Primary Brand, when applied to a white or light background, uses one color.

  1. The entire brand is always navy blue.
    • CMYK: 100 57 0 40
    • RGB: 0 68 124
    • HEX: #00447C
    • HSB: 206° 100% 48%
    • PMS: 295C

Primary Full Color on Dark BackgroundFull Color on Dark Backgrounds
The full color version of the Primary Brand, when applied to a black or dark background, uses one color.

  1. The entire brand is always white.

Grayscale
A solid black and white version of the Primary Brand is preferred, however a grayscale version is allowed down to 40% tint. Any tinting below this does not provide enough contrast and is not allowed for publication or production. Contact Branding@Talgov.com for this grayscale version.

Primary Full Color Grey

Single Color
The Full Color version of the Primary Brand is already a single color (navy blue), however rare instances call for a different single-color version that is complementary in color to the background or layout. Contact Branding@Talgov.com for more details about this option.

Primary Single Color

Primary Brand: UNACCEPTABLE USAGE

Do not alter proportions
1. Do not alter proportions.
Do not remove elements.
2. Do not remove elements.
Do not add gradients.
3. Do not add gradients.
Do not rotate the brand.
4. Do not rotate the brand.
Do not invade clear space.
5. Do not invade clear space.
Do not add drop shadows.
6. Do not add drop shadows.
Do not blur the brand.
7. Do not blur the brand.
Do not skew the brand.
8. Do not skew the brand.
Do not alter fonts.
9. Do not alter fonts.
Do not alter layout.
10. Do not alter layout.
Do not crop the brand.
11. Do not crop the brand.
Do not add elements.
12. Do not add elements.


Primary Brand: LEGAL

1. Parties: This Agreement contains the terms and conditions by which THE CITY OF TALLAHASSEE—with a principal place of business at 300 S. Adams Street, Tallahassee, Florida, 32301—is willing to grant you a license to use one of the CITY OF TALLAHASSEE brands and/or name.

2. Definitions:
“The Brands” are the THE CITY OF TALLAHASSEE brands as specified by THE CITY OF TALLAHASSEE from time to time, a current version of which is set forth on www.talgov.com/Main/brand-library.aspx and made part of this Agreement.

3. Grant of License: We grant You a non-exclusive, royalty free, license to use The Brands in your company’s advertising, literature and websites solely in connection with the marketing and affiliation with the THE CITY OF TALLAHASSEE. 

4. Term of License: The license granted by this Agreement shall commence on date clicked/submitted (the “Effective Date”), and continue until terminated as provided below.

5. Limitations on License: You agree to comply with the following, which are conditions of the license granted by this Agreement:

A. You may only use The Brands and THE CITY OF TALLAHASSEE name in strict conformity with the standards as provided by THE CITY OF TALLAHASSEE or as set forth on the following web page: www.talgov.com/Main/brand-library.aspx or at such other Internet location on the World Wide Web as we may notify You. You acknowledge and agree that it is your responsibility to remain informed about, and to immediately comply with, any changes we may make in the THE CITY OF TALLAHASSEE Identity Standards that affect your use of The Brands.

B. You may not assign the license granted by this Agreement without our prior written consent.

C. The license granted by this Agreement is non-sublicensable. Nothing in this Agreement grants You, or authorizes You to grant to any other person, firm or corporation, any right to use The Brands in any way or by any means or manner.

6. Trademarks and Copyrights:

A. As between THE CITY OF TALLAHASSEE and You, You acknowledge THE CITY OF TALLAHASSEE’s exclusive right, title, and interest in and to the trademark rights in The Brands. You agree that You shall not acquire any right of any kind in The Brands as a result of your use of it, and You agree that all such uses shall inure to the benefit of THE CITY OF TALLAHASSEE.

B. You agree that You shall not: (i) use The Brands in any manner likely to diminish its commercial value; (ii) knowingly use any name, brand or icon likely to cause confusion with The Brands; (iii) make any representation to the effect that The Brands is owned by You rather than by THE CITY OF TALLAHASSEE; (iv) challenge either the validity or THE CITY OF TALLAHASSEE’s ownership of any trademark rights which incorporate The Brands; or (v) attempt to register, register or own in any country: a) The Brands; b) any domain name incorporating in whole or in part The Brands or c) any name, domain name, keyword or mark confusingly similar to The Brands.

C. As between THE CITY OF TALLAHASSEE and You, You acknowledge THE CITY OF TALLAHASSEE’s exclusive right, title and interest in and to the copyright in The Brands, and You agree that You will not contest or assist another in contesting that copyright or THE CITY OF TALLAHASSEE’s ownership of it.

D. All materials, if any, provided by THE CITY OF TALLAHASSEE to You under this Agreement, and all proprietary rights in and to all such materials shall remain the sole and exclusive property of THE CITY OF TALLAHASSEE, subject only to the non-exclusive rights granted to You under this Agreement.

E. Upon request, You shall furnish to THE CITY OF TALLAHASSEE, without charge, samples of materials which feature The Brands or the THE CITY OF TALLAHASSEE name. THE CITY OF TALLAHASSEE shall have the right of approval over such items by giving written notice to You, within twenty (20) days of receipt of the samples, of such reasonable changes or corrections as may be necessary to comply with THE CITY OF TALLAHASSEE’s reasonable quality concerns. You shall make and incorporate said changes or corrections. THE CITY OF TALLAHASSEE’s failure, following receipt of samples, to give notice of any such changes or corrections shall be deemed by You to constitute approval by THE CITY OF TALLAHASSEE

F. If THE CITY OF TALLAHASSEE, in its sole discretion, determines that any materials used, sold, distributed or offered for sale or distribution by You under this Agreement are unsatisfactory to THE CITY OF TALLAHASSEE, either based on the quality of the materials themselves or the depiction of The Brands on the materials, then THE CITY OF TALLAHASSEE shall so notify You in writing. Upon receipt of such notification, You shall have thirty (30) days to implement such reasonable changes, as THE CITY OF TALLAHASSEE shall suggest, ensuring that the materials are satisfactory to THE CITY OF TALLAHASSEE.

7. Representations and Warranties: You hereby represent and warrant to THE CITY OF TALLAHASSEE that You (a) have the right, power and authority to enter into this Agreement and to perform Your obligations as set forth herein; (b) are under no obligation or restriction that does or would interfere or conflict with your obligations under this Agreement, nor will You assume any such obligations or restrictions during the term hereof; and (c) the information provided by You in connection with this Agreement is true, correct and complete.

8. Disclaimer and Warranties: THE CITY OF TALLAHASSEE DISCLAIMS ANY AND ALL WARRANTIES THAT MAY BE EXPRESS, IMPLIED OR STATUTORY WITH RESPECT TO THE BRANDS OR OTHERWISE, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES AGAINST INFRINGEMENT, TITLE, MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE, AND AGAINST ALL CLAIMS AND LIABILITIES ARISING OUT OF YOUR USE OF THE BrandS.

9. Limitation of Liability: IN NO EVENT SHALL THE CITY OF TALLAHASSEE BE LIABLE FOR ANY DAMAGES OF ANY KIND, INCLUDING WITHOUT LIMITATION ANY DIRECT, INDIRECT, CONSEQUENTIAL, SPECIAL, INCIDENTAL OR PUNITIVE DAMAGES, OR FOR ANY LOST PROFITS, SAVINGS, DATA OR USE, HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY (INCLUDING NEGLIGENCE OR STRICT LIABILITY), ARISING OUT OF THIS AGREEMENT. BOTH PARTIES ACKNOWLEDGE AND AGREE THAT THE LACK OF A REQUIREMENT OF ANY MONETARY PAYMENT HEREUNDER IS BASED IN PART UPON THESE LIMITATIONS, AND FURTHER AGREE THAT THESE LIMITATIONS SHALL APPLY NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY. Without limiting the foregoing, THE CITY OF TALLAHASSEE shall have no responsibility for any monetary damages under any contract, tort or other legal or equitable theory, regardless of the form of the action. Such limit shall apply whether or not THE CITY OF TALLAHASSEE has been advised of the possibility of such damages.

10. Indemnity: You shall indemnify, defend and hold harmless THE CITY OF TALLAHASSEE, its affiliates, and their respective officers, directors, members, employees and agents from and against any claims, actions, suits or proceedings, as well as any and all claims, actions, damages, costs and expenses (including reasonable attorneys fees) arising out of or accruing from (a) any misrepresentation or breach of your representations and warranties set forth in this Agreement; and (b) any non-compliance by You with any agreements or undertakings contained in or made pursuant to this Agreement.

11. Termination:

A. THE CITY OF TALLAHASSEE may, in its sole discretion, terminate this Agreement or modify your license to use The Brands at any time upon written notice to You. Upon termination of this Agreement, You shall immediately cease any and all use of The Brands or any trademarks confusingly similar to The Brands.

B. You may terminate this Agreement at any time upon thirty (30) days prior written notice to THE CITY OF TALLAHASSEE.

C. Unless renewed by mutual agreement of the Parties, this Agreement shall expire three (3) years from the Effective Date.

D. The provisions of Paragraphs 6, 7, 8, 9, 10, 12, 13, and 15 hereof shall survive termination of this Agreement.

12. Notices: Any notice required or permitted by this Agreement shall be in writing and shall be deemed sufficient upon receipt by the other party, when delivered by certified or registered mail, return receipt requested, by commercial overnight delivery service, or by personal delivery to the address of such party as set forth above or to any subsequent address designated by either party, on notice to the other pursuant hereto, for the purpose of receiving notices under this Agreement.

13. Governing Law: This Agreement shall be governed by and construed in accordance with the laws of the State of FLORIDA, without regard to the conflicts of laws provisions thereof. The parties hereby submit to the exclusive jurisdiction of the federal and state courts located in Tallahassee, Florida, and any action or suit under this Agreement shall only be brought by the parties in any federal or state court in Tallahassee, Florida with appropriate jurisdiction over the subject matter.

14. Amendment: THE CITY OF TALLAHASSEE reserves the right in its sole discretion to amend this Agreement by providing You with prior written notice thereof.

15. Miscellaneous: This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all oral or written agreements and understandings made and entered into by the parties prior to the Effective Date hereof. You may not assign this Agreement in whole or in part without the prior written consent of THE CITY OF TALLAHASSEE, and any purported assignment in violation of these provisions shall be null and void. Subject to the foregoing limitation, this Agreement shall be binding upon and inure to the benefit of the parties hereto, their respective heirs, personal representatives, successors and assigns. If any provision of this Agreement shall be held by a court of competent jurisdiction to be void or unenforceable, the remaining provisions shall remain in full force and effect. No waiver by either party of any breach of any provision of this Agreement shall constitute a waiver of any concurrent or subsequent breach of the same or any other provisions hereof, and no waiver shall be effective unless made in writing and signed by the waiving party. This Agreement shall not be construed or deemed to create any partnership, joint venture, agency, franchise or other form of agreement or relationship between the parties other than as expressly set forth herein.

 

StarMetro

Primary Brand: COLOR

Primary Full Color

Full Color on Light Backgrounds
The full color version of the Primary Brand, when applied to a white or light background, uses three colors.

  1. The "coin" on the left side is always blue.
    • CMYK: 100 44 0 0
    • RGB: 0 121 193
    • HEX: #0079C1
    • HSB: 201° 100% 75%
    • PMS: 300C
  2. The "star" inside the coin is always white.
  3. The word "STAR" in StarMetro is always blue.
    • CMYK: 100 44 0 0
    • RGB: 0 121 193
    • HEX: #0079C1
    • HSB: 201° 100% 75%
    • PMS: 300C
  4. The word "METRO" in StarMetro is always red.
    • CMYK: 0 100 62 0
    • RGB: 237 23 79
    • HEX: #ED174F
    • HSB: 343° 90% 92%
    • PMS: 199U
  5. The "arc" above the word StarMetro is always red.
    • CMYK: 0 100 62 0
    • RGB: 237 23 79
    • HEX: #ED174F
    • HSB: 343° 90% 92%
    • PMS: 199U

Primary Full Color on Dark BackgroundFull Color on Dark Backgrounds
The full color version of the Primary Brand, when applied to a black or dark background, uses one color.

  1. The star and text are always white.
  2. The solid coin is replaced with an outline.

Grayscale
A solid black and white version of the Primary Brand is preferred, however a grayscale version is allowed down to 40% tint. Any tinting below this does not provide enough contrast and is not allowed for publication or production. The star must always be white. Contact Branding@Talgov.com for this grayscale version.

Primary Full Color Grey

Single Color
If there is ever a choice to have the star be white, that is the preference. However, rare instances call for a single color version. In these instances, the star should always be the lightest and brightest part of the Primary Brand. Use the outlined version on black or dark backgrounds. Contact Branding@Talgov.com for this single color version.

Primary Single Color

Primary Brand: CLEAR SPACE

Primary Clear SpaceClear space must be applied between the surrounding text or artwork that is equal to half the height of the Primary Brand.

Primary Single Color Examples

Primary Brand: MINIMUM SIZES

Primary Print Minimum SizePrinted Size Minimum
In order to maintain readability of the text and clarity of the star, the minimum printed size of the Primary Brand should always be equal to or larger than: .75” x 0.146”

Primary Digital Minimum SizeDigital Size Minimum
In order to maintain readability of the text and clarity of the star, the minimum digital size of the Primary Brand should always be displayed at or larger than: 170 px x 54 px

Primary Brand: UNACCEPTABLE USAGE

Do not alter proportions
1. Do not alter proportions.
Do not remove elements.
2. Do not remove elements.
Do not add gradients.
3. Do not add gradients.
Do not rotate the brand.
4. Do not rotate the brand.
Do not invade clear space.
5. Do not invade clear space.
Do not add drop shadows.
6. Do not add drop shadows.
Do not blur the brand.
7. Do not blur the brand.
Do not skew the brand.
8. Do not skew the brand.
Do not alter fonts.
9. Do not alter fonts.
Do not alter layout.
10. Do not alter layout.
Do not crop the brand.
11. Do not crop the brand.
Do not add elements.
12. Do not add elements.


Primary Brand: LEGAL

1. Parties: This Agreement contains the terms and conditions by which THE CITY OF TALLAHASSEE—with a principal place of business at 300 S. Adams Street, Tallahassee, Florida, 32301—is willing to grant you a license to use one of the CITY OF TALLAHASSEE brands and/or name.

2. Definitions:
“The Brands” are the THE CITY OF TALLAHASSEE brands as specified by THE CITY OF TALLAHASSEE from time to time, a current version of which is set forth on www.talgov.com/Main/brand-library.aspx and made part of this Agreement.

3. Grant of License: We grant You a non-exclusive, royalty free, license to use The Brands in your company’s advertising, literature and websites solely in connection with the marketing and affiliation with the THE CITY OF TALLAHASSEE. 

4. Term of License: The license granted by this Agreement shall commence on date clicked/submitted (the “Effective Date”), and continue until terminated as provided below.

5. Limitations on License: You agree to comply with the following, which are conditions of the license granted by this Agreement:

A. You may only use The Brands and THE CITY OF TALLAHASSEE name in strict conformity with the standards as provided by THE CITY OF TALLAHASSEE or as set forth on the following web page: www.talgov.com/Main/brand-library.aspx or at such other Internet location on the World Wide Web as we may notify You. You acknowledge and agree that it is your responsibility to remain informed about, and to immediately comply with, any changes we may make in the THE CITY OF TALLAHASSEE Identity Standards that affect your use of The Brands.

B. You may not assign the license granted by this Agreement without our prior written consent.

C. The license granted by this Agreement is non-sublicensable. Nothing in this Agreement grants You, or authorizes You to grant to any other person, firm or corporation, any right to use The Brands in any way or by any means or manner.

6. Trademarks and Copyrights:

A. As between THE CITY OF TALLAHASSEE and You, You acknowledge THE CITY OF TALLAHASSEE’s exclusive right, title, and interest in and to the trademark rights in The Brands. You agree that You shall not acquire any right of any kind in The Brands as a result of your use of it, and You agree that all such uses shall inure to the benefit of THE CITY OF TALLAHASSEE.

B. You agree that You shall not: (i) use The Brands in any manner likely to diminish its commercial value; (ii) knowingly use any name, brand or icon likely to cause confusion with The Brands; (iii) make any representation to the effect that The Brands is owned by You rather than by THE CITY OF TALLAHASSEE; (iv) challenge either the validity or THE CITY OF TALLAHASSEE’s ownership of any trademark rights which incorporate The Brands; or (v) attempt to register, register or own in any country: a) The Brands; b) any domain name incorporating in whole or in part The Brands or c) any name, domain name, keyword or mark confusingly similar to The Brands.

C. As between THE CITY OF TALLAHASSEE and You, You acknowledge THE CITY OF TALLAHASSEE’s exclusive right, title and interest in and to the copyright in The Brands, and You agree that You will not contest or assist another in contesting that copyright or THE CITY OF TALLAHASSEE’s ownership of it.

D. All materials, if any, provided by THE CITY OF TALLAHASSEE to You under this Agreement, and all proprietary rights in and to all such materials shall remain the sole and exclusive property of THE CITY OF TALLAHASSEE, subject only to the non-exclusive rights granted to You under this Agreement.

E. Upon request, You shall furnish to THE CITY OF TALLAHASSEE, without charge, samples of materials which feature The Brands or the THE CITY OF TALLAHASSEE name. THE CITY OF TALLAHASSEE shall have the right of approval over such items by giving written notice to You, within twenty (20) days of receipt of the samples, of such reasonable changes or corrections as may be necessary to comply with THE CITY OF TALLAHASSEE’s reasonable quality concerns. You shall make and incorporate said changes or corrections. THE CITY OF TALLAHASSEE’s failure, following receipt of samples, to give notice of any such changes or corrections shall be deemed by You to constitute approval by THE CITY OF TALLAHASSEE

F. If THE CITY OF TALLAHASSEE, in its sole discretion, determines that any materials used, sold, distributed or offered for sale or distribution by You under this Agreement are unsatisfactory to THE CITY OF TALLAHASSEE, either based on the quality of the materials themselves or the depiction of The Brands on the materials, then THE CITY OF TALLAHASSEE shall so notify You in writing. Upon receipt of such notification, You shall have thirty (30) days to implement such reasonable changes, as THE CITY OF TALLAHASSEE shall suggest, ensuring that the materials are satisfactory to THE CITY OF TALLAHASSEE.

7. Representations and Warranties: You hereby represent and warrant to THE CITY OF TALLAHASSEE that You (a) have the right, power and authority to enter into this Agreement and to perform Your obligations as set forth herein; (b) are under no obligation or restriction that does or would interfere or conflict with your obligations under this Agreement, nor will You assume any such obligations or restrictions during the term hereof; and (c) the information provided by You in connection with this Agreement is true, correct and complete.

8. Disclaimer and Warranties: THE CITY OF TALLAHASSEE DISCLAIMS ANY AND ALL WARRANTIES THAT MAY BE EXPRESS, IMPLIED OR STATUTORY WITH RESPECT TO THE BRANDS OR OTHERWISE, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTIES AGAINST INFRINGEMENT, TITLE, MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR USE, AND AGAINST ALL CLAIMS AND LIABILITIES ARISING OUT OF YOUR USE OF THE BrandS.

9. Limitation of Liability: IN NO EVENT SHALL THE CITY OF TALLAHASSEE BE LIABLE FOR ANY DAMAGES OF ANY KIND, INCLUDING WITHOUT LIMITATION ANY DIRECT, INDIRECT, CONSEQUENTIAL, SPECIAL, INCIDENTAL OR PUNITIVE DAMAGES, OR FOR ANY LOST PROFITS, SAVINGS, DATA OR USE, HOWEVER CAUSED AND ON ANY THEORY OF LIABILITY (INCLUDING NEGLIGENCE OR STRICT LIABILITY), ARISING OUT OF THIS AGREEMENT. BOTH PARTIES ACKNOWLEDGE AND AGREE THAT THE LACK OF A REQUIREMENT OF ANY MONETARY PAYMENT HEREUNDER IS BASED IN PART UPON THESE LIMITATIONS, AND FURTHER AGREE THAT THESE LIMITATIONS SHALL APPLY NOTWITHSTANDING ANY FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY. Without limiting the foregoing, THE CITY OF TALLAHASSEE shall have no responsibility for any monetary damages under any contract, tort or other legal or equitable theory, regardless of the form of the action. Such limit shall apply whether or not THE CITY OF TALLAHASSEE has been advised of the possibility of such damages.

10. Indemnity: You shall indemnify, defend and hold harmless THE CITY OF TALLAHASSEE, its affiliates, and their respective officers, directors, members, employees and agents from and against any claims, actions, suits or proceedings, as well as any and all claims, actions, damages, costs and expenses (including reasonable attorneys fees) arising out of or accruing from (a) any misrepresentation or breach of your representations and warranties set forth in this Agreement; and (b) any non-compliance by You with any agreements or undertakings contained in or made pursuant to this Agreement.

11. Termination:

A. THE CITY OF TALLAHASSEE may, in its sole discretion, terminate this Agreement or modify your license to use The Brands at any time upon written notice to You. Upon termination of this Agreement, You shall immediately cease any and all use of The Brands or any trademarks confusingly similar to The Brands.

B. You may terminate this Agreement at any time upon thirty (30) days prior written notice to THE CITY OF TALLAHASSEE.

C. Unless renewed by mutual agreement of the Parties, this Agreement shall expire three (3) years from the Effective Date.

D. The provisions of Paragraphs 6, 7, 8, 9, 10, 12, 13, and 15 hereof shall survive termination of this Agreement.

12. Notices: Any notice required or permitted by this Agreement shall be in writing and shall be deemed sufficient upon receipt by the other party, when delivered by certified or registered mail, return receipt requested, by commercial overnight delivery service, or by personal delivery to the address of such party as set forth above or to any subsequent address designated by either party, on notice to the other pursuant hereto, for the purpose of receiving notices under this Agreement.

13. Governing Law: This Agreement shall be governed by and construed in accordance with the laws of the State of FLORIDA, without regard to the conflicts of laws provisions thereof. The parties hereby submit to the exclusive jurisdiction of the federal and state courts located in Tallahassee, Florida, and any action or suit under this Agreement shall only be brought by the parties in any federal or state court in Tallahassee, Florida with appropriate jurisdiction over the subject matter.

14. Amendment: THE CITY OF TALLAHASSEE reserves the right in its sole discretion to amend this Agreement by providing You with prior written notice thereof.

15. Miscellaneous: This Agreement constitutes the entire agreement between the parties with respect to the subject matter hereof and supersedes all oral or written agreements and understandings made and entered into by the parties prior to the Effective Date hereof. You may not assign this Agreement in whole or in part without the prior written consent of THE CITY OF TALLAHASSEE, and any purported assignment in violation of these provisions shall be null and void. Subject to the foregoing limitation, this Agreement shall be binding upon and inure to the benefit of the parties hereto, their respective heirs, personal representatives, successors and assigns. If any provision of this Agreement shall be held by a court of competent jurisdiction to be void or unenforceable, the remaining provisions shall remain in full force and effect. No waiver by either party of any breach of any provision of this Agreement shall constitute a waiver of any concurrent or subsequent breach of the same or any other provisions hereof, and no waiver shall be effective unless made in writing and signed by the waiving party. This Agreement shall not be construed or deemed to create any partnership, joint venture, agency, franchise or other form of agreement or relationship between the parties other than as expressly set forth herein.

 

Brand Download Form









Upon hitting submit, you will receive an email with the requested file package attached. Please reply to the email (branding@talgov.com) and attach a copy of the draft artwork that includes a City of Tallahassee brand you used. Our branding team needs to review and approve its usage before it is produced, printed or published. They will send you an approval email or required changes within 24 hours of receipt of your request. Thank you.

 
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